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The work gets done. Your invoices get paid.

Sample approval· drafted by Felix

Overdue invoice reminder — wholesaler Lark & Peach

ApproveEditDecline

Built for solo founders. Nothing goes out until you approve it.

Free · no credit card · 7 questions to set up

  1. 1Answer 7 questions (~2 min)
  2. 2Meet your AI team
  3. 3Approve their first moves

Most AI employees stop at marketing. Yours runs the back office too — it writes the quotes, sends the invoices, and chases the ones that go unpaid.

Not another integration · replaces HubSpot + Zendesk + Calendly + DocuSign + Buffer · one system, one bill.

  • Built by Karl Martin, solo founder — sign up yourself, no sales call
  • Free plan · then €99/mo, AI usage included
  • 14-day money-back
  • Live status

Product specs — not usage stats

01
1
Login for the whole business

Sales, support, calendar, contracts, content, invoicing — one app, one memory.

02
8
Departments covered
03
Daily
Shows up for work
04
€0.05
Avg cost / task

What is Stedral?

Stedral is what a Company OS actually means — one affordable place to run a business instead of a stack of separate tools and the team to operate them. You answer a guided Q&A, and the platform builds your company backbone and a named AI team for every department that keeps working after you close the laptop — marketing, sales, support, and operations. Free to start, no card. Paid plans from €99/month.

Self-serve signupAI usage includedInvoicing + payment chasing built inPer-action agent permissionsYour memory, your dataNo vendor lock-inEU-hostedGDPR-alignedDPA availableAgents you fully controlExport everything, any timeNo hidden AI costs

What you’d stop paying for.

These rows are pre-filled with typical numbers — not yours. Change any of them to what you actually pay, and set anything you don’t pay for to 0. Then see what one Stedral plan costs instead.

Your current stack€923/mo
Compare against a Stedral plan:
All three plans build and send your invoices. Chasing the unpaid ones until the money arrives runs on Pro and Scale.
You’d save
€824/mo
€9,888 a year, based on the numbers above.

The two biggest rows are freelance help. If you don’t pay for a VA or a copywriter yet, set those to 0 — the total should be your spend, not ours.

See your AI team →

One system, one bill

What replaces what

The hero says Stedral replaces five subscriptions. Here is that list job by job, so you can check it against the bills you actually pay.

HubSpot

CRM + pipeline

Sales agent — contacts, pipeline, and the follow-ups that go cold while you are busy being one person.

Zendesk

Support desk

Support agent — triage, your own macros, replies, and escalation to you with the context attached.

Calendly

Scheduling

Booking against real availability — booked and confirmed, not a link you still have to send.

DocuSign

E-signature

Contracts written up and emailed with a link the client opens and signs online.

Buffer

Social scheduling

Content agent — drafts and schedules the queue, and publishes nothing until you approve it.

And the row nothing on that list covers: invoices raised, numbered, emailed, and chased on their own when they run past due.

Where other AI tools stop

The half of the business nobody automates

AI assistants write your posts and draft your replies. That is the visible half. This is the other one — the work that decides whether you actually get paid.

It sends the invoice

Invoices numbered, emailed to the customer, and chased on their own when they run past due. Quotes, proposals and contracts written up and emailed as well — the proposal and the contract each with a link the client can accept or sign online. Plus expenses categorised for you, a running P&L, and budgets. Not a spreadsheet export — the actual documents.

BillsInvoices — raised, sent, chased
PaperQuotes · proposals · contracts to sign
BooksExpenses · P&L · budgets

It closes the ticket

Support tickets triaged and answered with your own macros, escalated to you when they need a human, and appointments booked against real availability — not a link you still have to send.

InboxTriage · macros · replies
Hand-offEscalation to you, with context
DiaryReal slots · booked · confirmed

It asks before it acts

Every agent action is a permission you granted, and every one it takes is written to an audit log. The known failure of AI employees is confidently doing the wrong thing — this is the part that stops it.

LimitsPer-agent + per-department
GateApprovals before anything risky
RecordAudit trail on every action

Example — what the record looks like

  • 14:32finance-agentinvoice.send→ waiting on you
  • 14:35youinvoice.sendapproved
  • 14:35finance-agentinvoice.sendsent · logged

The one nobody else does

An invoice goes unpaid. Someone has to chase it.

That someone is currently you, and it is the job founders put off longest. Stedral runs it on a schedule you set — and knows when to stop, so a payment problem never turns into a customer problem.

After three failed attempts it halts and tells you instead of trying again. An AI that will not stop is not an employee, it is a liability.

  • Stage 1GentleA friendly nudge. Most invoices are paid here.
  • Stage 2FirmThe tone changes. The terms get restated.
  • Stage 3FinalA last notice before this stops being automated.
  • Stage 4EscalateIt lands in your approvals queue. You decide.
  • Halt3 strikesThree consecutive failures and it stops, logged, waiting for you.

Why Stedral

The last company you’ll ever build alone.

Same founder, same Tuesday. The difference isn’t effort — it’s whether your company keeps moving while you’re busy being one person.

An illustration of one day — not a customer case

On your own

You, doing all of it

  • 08:14Still writing last week’s newsletter. The support inbox sat untouched overnight.
  • 11:30Three leads went cold waiting on a reply. Outreach hasn’t started.
  • 15:45A competitor quietly changed their pricing. You won’t notice for a week.
  • 19:20Invoices unsent, tomorrow’s content blank. You close the laptop behind.

With Stedral

Your company, already moving

  • 08:14Newsletter drafted and queued. Support triaged 9 tickets overnight — all resolved.
  • 11:30SDR booked 3 discovery calls. The outreach sequence is already running.
  • 15:45Intel scout flagged the competitor’s price change at 09:02. Brief waiting for you.
  • 19:20Invoices sent. Tomorrow’s content sits in your approvals inbox. You log off ahead.

One platform, every business model

See how Stedral configures itself for different industries.

Marketing agency

Scale client delivery without scaling headcount. One backbone per client.

Account Manager
Report Builder
Creative Brief
Client Comms
E-commerce

Product listings, support tickets, inventory intel — all automated.

Content Writer
Support Triage
SEO Strategist
Inventory Analyst
Coaching

Booking, follow-up, content, and client comms — while you coach.

Booking Coordinator
Content Writer
Follow-Up Agent
Client Comms
SaaS startup

Ship faster. Agents handle onboarding, docs, changelogs, and outreach.

DevRel Writer
Onboarding Agent
Changelog Bot
Cold Outreach
Home services

Web leads answered in under 2 min. Booking held for your approval.

Response Agent
Booking Coordinator
Lead Qualifier
Follow-Up Agent

How it works

From zero to running company in minutes

No code. No hiring. No consultants. Just answer questions about your business.

01

Answer the Q&A

A guided questionnaire captures your business model, target market, team structure, and operating preferences in 2–10 minutes.

02

Stedral builds your backbone

From your answers, Stedral generates your company memory document, agent roster, approval policies, and initial playbooks.

03

Agents start working

Your agents begin executing — writing content, analyzing data, managing pipelines, handling support — and show up for work again tomorrow.

04

You stay in the loop

Review what matters in your approval inbox. Agents handle everything else autonomously within the guardrails you set.

One core. Every surface connected.

Agents, memory, and intel orbit the Stedral engine — powering every part of your company.

StedralCore Engine
Agents
Memory
Intel
Tasks
Approvals
Dashboard

Agents across 8 departments

Your roster is written from the business you describe at signup — a software company's looks nothing like a plumber's. This is one example.

Company Backbone
CEO · CTO · CFO · COO
Sales4
LEAD
Lead Researcher
COLD
Cold Outreach
PROP
Proposal Builder
DEAL
Deal Closer
Marketing4
SEO
SEO Strategist
CONT
Content Writer
SOC
Social Manager
MAIL
Email Campaigns
Engineering4
GIT
GitHub Agent
API
API Designer
TEST
E2E Test Healer
MIG
Migration Planner
Finance4
QUOT
Quote Writer
INV
Invoice Sender
CHAS
Payment Chaser
EXP
Expense Sorter
Data3
DATA
Data Analyst
KPI
KPI Reporter
FCST
Revenue Forecaster
Research3
RES
Deep Researcher
COMP
Competitive Intel
PRIC
Pricing Watch
Support3
TRIA
Support Triage
KB
KB Writer
CSAT
CSAT Analyst
Multi-Agent4
ECOM
E-commerce Ops
HIRE
Recruiting Squad
WAR
DevOps War Room
PIPE
Content Pipeline

What you get

Everything a company needs to run

Each piece works together. Memory informs agents. Agents produce intel. Intel drives decisions.

Company Memory

A living document that captures every decision, context, and preference. Your agents read it before acting. It evolves as your company does.

Demo · example data
FACT[your business model] · [your sales cycle]
EVENTYour latest shipped change & its impact
NARRATIVE“[How your company describes itself]”

Agent Roster

Specialized agents across engineering, sales, ops, content, and more — tailored to your business.

Intel Dashboard

Real-time signals from your market, competitors, and customers.

Approval Inbox

High-stakes decisions come to you. Every action an agent can take is a permission you granted, and every one it takes is logged.

The Back Office

Invoices, quotes, contracts, expenses and P&L — plus automated payment chasing that stops after three failed attempts instead of harassing your customer.

Multi-Channel

Agents publish, send outreach, manage code, and handle support across every channel.

Your Data, Your Rules

AI usage included in every plan — no keys to bring, no surprise bills. Isolated workspace, no vendor lock-in, no training on your data. Export everything, any time.

MODELClaude (Sonnet) · included
STORAGEEU-hosted · encrypted
EXPORTJSON / CSV · any time

This entire product was built by AI agents. Now you can build your company the same way.

Learn

Key concepts

Quick definitions of the technology behind Stedral.

What is a Company OS?

A Company OS (Company Operating System) is an AI-native platform that replaces manual business operations with autonomous agents. It combines persistent company memory, agent orchestration, and approval workflows into one system. Instead of hiring separate teams for marketing, sales, support, and ops, a Company OS runs on the zero-human company model — specialized AI agents that share context and show up for work every day. Stedral is a Company OS built for solo founders and small teams.

What are autonomous AI agents?

Autonomous AI agents are software entities that perform specific business tasks without human prompting. Unlike chatbots that wait for questions, agents have persistent memory, budgets, tool access, and approval workflows. They execute real operations — sending emails, publishing content, analyzing data, managing pipelines, and handling support tickets — and pick it back up again the next day without you re-prompting them.

What is company memory in AI?

Company memory is a structured, living document that captures every decision, context, and preference about your business. It operates on three layers: facts (static data like business model and target market), events (dynamic changes and milestones), and narrative (how your company tells its story). AI agents read company memory before acting, ensuring consistent and context-aware execution.

FAQ

Common questions

There are no customer logos on this page.

Stedral is new, so there are no case studies and no testimonials to show you. Writing some would be the quickest way to lose the only thing a new product actually has. Instead, everything claimed above is built so you can check it yourself, today, without speaking to anyone:

  • The free plan is the product, not a tour. Sign up with no card, answer the Q&A, and give your company a real task the same day — one a day, every day.
  • The demo needs no account at all. Open it, watch a company get built, and close the tab. Nothing to cancel, nothing to book.
  • Every price is on the pricing page. Three plans, three numbers. There is no “contact sales” anywhere, because there is nobody to contact.
Sign up in seconds

Ready to stop chasing your own invoices?

Create your account — no card required — answer a short Q&A, and Stedral builds your AI company, back office included, in about 10 minutes. Then give it a task, free — one a day, every day.

No card to sign up · Build your company free · 28–31 tasks a month free

Stedral — The AI team that shows up for work tomorrow